I have to say that it's harder than I expected, but I am getting used to it after two weeks. It's definitely a 2 person lift/carry. Don't get me wrong, this is a GREAT mattress....for me. We both woke up sore each morning. I'm extremely pleased with the purchase and would not hesitate to recommend it. Sleep on both side and back, both very relaxing and comfortable. ONE SIZE DOES NOT FIT ALL When a mattress is meant for you, you can feel the difference. My point is we are physically fit active people and the product had us waking up multiple times through out the nigh and when we had to wake up we were often feeling tired and sore from sleeping on this product. For me this mattress is firm in a good way - I sink in and am uniformly supported throughout. )I've got nothing new regarding setup - it's going to be the same as everyone else. The bed has been good for my back, but terrible for my shoulders. Slight smell from gases of foam a couple of days that has dissipated and nothing but a great nights sleep for me and my wife! I will update this as necessary as time goes on.The box is a bit of a pain to move (roughly 20"x20"x40" and 100 pounds). So thick. This is the second mattress I have purchased from Costco in the last six months. When it comes to your own comfort, your own body is the only North Star. If your looking for a mattress that's super soft like a plush DO NOT buy this. Also the corners do not "bend" when you sit on them. We have used the mattress for a few months now and I think I'm finally getting used to it. As for reports of chemical odors on memory foam mattresses....... this one was minor and gone before we went to sleep on it the first night. Smell: Upon delivery I set up the mattress and aired it out for about 6 hours. I keep a thick mattress pad on top to protect and ensure a long life. Customer reviews are sometimes hard to make sense of -- especially with all of the marketing being done by companies and retailers. It is FIRM. My wife, who sleeps on her back, is sleeping noticeable better. Regarding gassing/smell - not here. In the last three weeks, three guests have slept in the new guest room and emerged in the morning RAVING about the great mattress ! The mattress has the perfect amount of firmness that my wife and I prefer. This bed has healed my bad back too!Feels like sleeping on a Twinkie!! I purchased three SHILOH sleep innovation mattresses on July 29, 2018 from Amazon Prime at $660.00 each for the king mattress. We needed a new mattress, so I researched them starting with Consumer Reports, which rated this their top foam mattress. WAY too firm. For the last 13 years we have been sleeping on a pillow top mattress, but that old mattress was getting pretty lumpy and old and I couldn't find the exact same brand to replace it. Let me start this review by saying that everyone is different. Love the mattress, quality product. This is the stiffest 1 yet. This product isn't for everyone but IS a good quality mattress at an affordable price that will last for a long time. After my most recent pregnancy, my hips couldn't lie anymore (literally) and they ached so much every morning. The mattress was firm, and the first night I was concerned that it was going to be too hard. If your matttress isn't as supportive as it should be, you are likely not getting the good sleep that you need. Product Title Sleep Innovations Marley 10-inch Cooling Gel Memory Foam Mattress, Bed in a Box. I am only 26 and I have back issues already. Sleep Innovations was founded in 1996 and is a market leader in consumer-driven foam products that deliver comfort, relaxation, and an overall more rejuvenating night's sleep. My other half cannot sleep on the bed and when she does she wakes up with severe back pain in the middle of her back and lower back. Unfortunately, sleepers don't always feel great about these mattresses. Then I would just shift and turn the rest of the night. I was very nervous to purchase a mattress online sight unseen, but have been very pleased with the quality and performance of this bed. I have found this mattress not to be an issue for me though. Three months in service and still doing good for us. The only way to smell anything unusual was to put your nose to the mattress and that lasted about 2 days. A king mattress in a box!!??!! I would not even call it 'firm,' it is the hardest mattress I have owned and I always buy firm models to provide more back support. Sleep Innovations website Company Located: West Long Branch, NJ Additional Information Sleep Innovations Description: Sleep Innovations is a mattress manufacturer founded in 1996 that is based in West Long Branch, NJ in the United States. We bought the mattress to replace a Sealy hybrid that was only 3 years old but it was no longer comfortable to sleep on. For the last 13 years we have been sleeping on a pillow top mattress, but that old mattress was getting pretty lumpy and old and I couldn't find the exact same brand to replace it. This mattress beats them all hands down including those high price store mattresses. A relatively small box and opened up to its normal size within 24 hours later the! Hours before my back as well as great value on in my requires. Nice cheap mattress for my marriage try becasue there were so many good comments.I love it reputation I would the... Layer foam design the Marley mattress by sleep Innovations '' are printed on the other hand just... 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